Search the Omeda Knowledge Base

< All Topics

Email On Demand Send


The Deployment API allows our clients to send a single Omail email deployment.

 Please work with your Client Services Manager for the initial setup and access to this API.

Base Resource URI

For Production:{brandAbbreviation}/omail/deployemails/*

For Testing:{brandAbbreviation}/omail/deployemails/*

brandAbbreviationis the brand identifier for your brand or site

Technical Requirements

The HTTP header must contain the following elements: x-omeda-appid a unique id provided to you by Omeda to access your data. The request will fail without a valid id.content-typea content type supported by this resource. See Supported Content Types for more details. If omitted, the default content type is application/json.

Supported Content Types

If omitted, the default content type is application/json.JSONapplication/json

JSON is the preferred data exchange format, because it is lightweight and, in most cases, faster to process and utilizes less bandwidth. There are many available open-source JSON libraries available. See for details.

Supported HTTP Methods

There is one HTTP method supported:POSTSee W3C’s POST specs for details.

Field Definition

The following table describes the data elements that can be included in the POST method to request an email deployment.


Element NameRequired?Data TypeDescription
Track Idyesstringpublicly viewable tracking id for the relevant API triggered deployment.
EmailAddressyesstringaddress for the recipient of this email.
FirstNameoptionalstringfirst name of the recipient of this email.
LastNameoptionalstringlast name of the recipient of this email.
Subjectoptionalstringif provided, will override the subject configured on the deployment.
TextContentoptionalstringif provided, will override all Text content defined on the deployment.
HtmlContentoptionalstringif provided, will override all HTML content defined on the deployment.
TextContentUrloptionalstringif provided, the API will pull the text from the url which will override all text content defined on the deployment.
HtmlContentUrloptionalstringif provided, the API will pull the HTML from the url which will override all HTML content defined on the deployment.
OmedaCustomerIdoptionalstring/numberIf you have an omeda customer id or encrypted customer id at the time you wish to send an On Demand Send email – passing this field will allow you to query for clicks/opens of the email in Audience Builder.
Preferenceoptionalstringif provided, and if multiple content formats are provided, indicates the preference for this email. Valid values are TEXT and HTML.
FromNameoptionalstringif provided, overrides the name associated with the from email configured on the deployment.
MergeVariablesoptionalListIf merge variables are included on the deployment, they are required to be listed here as well. This is a list consisting of the merge variable name followed by a colon (:) and then the actual variable to be used. The list is separated by comas (,).

Request Examples

JSON Example

 "TrackId":"Track Id",
 "Subject":"Confirmation Email",
 "TextContent":"This is a confirmation email.",
 "HtmlContent":"<h1>Subscription Email</h1><p>This is a confirmation email.</p>",
 "FromName":"Customer Service",
 "MergeVariables": [{
    "city": "chicago",
    "state": "IL",
    "company": "omeda",
    "customerid": "123456789",
    "postalcode": "99911",
    "ordertotal": "$159.00",
    "orderid": "123456789",
    "fullname": "Jane Doe"

Response Examples

Two responses are possible: a successful POST (200 OK Status) or a failed POST (400 Bad Request/403 Forbidden/404 Not Found/405 Method Not Allowed Statuses). See W3C’s Status Codes.

Successful Submission

A successful POST submission will create a deployment in Omail for a single email.

  "SubmissionId": "70xbe874-e715-4ad0-8306-4e89d3513764"
  "Status": "Email Message submitted for delivery",

Error Response

In the event of an error, an error response will be returned. This will result in an HTTP Status 400 Bad Request/404 Not Found/405 Method Not Allowed.

A failed POST submission error codes:

400 Bad RequestTypically, this error occurs when the request does not follow the specifications.
403 ForbiddenTypically, this error occurs when the credentials are erroneous. Potentially, an incorrect x-omeda-appid.
404 Not FoundTypically, this error occurs with a malformed URL or the resource that is searched for is not found.
405 Method Not AllowedTypically, this error occurs when the resource accessed is not allowed by the HTTP Method utilized. Make sure you employ the correct HTTP Method (POST) for this request.

This is not an exhaustive list of errors, but common ones. If an error occurs repeatedly, please contact your Omeda representative.

JSON Example

  "SubmissionId": "b6ce4257-6bd6-4286-b9a5-dfa7babcb4e8",
  "Errors": [
      "Error": "Deployment is not an API triggered deployment"

In the rare case that there is a server-side problem, an HTTP 500 (server error) will be returned. This generally indicates a problem of a more serious nature, and submitting additional requests may not be advisable.Please contact Omeda Account Representative.

Table of Contents
Scroll to Top