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The Omeda Experience
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Documentation
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- Brand Comprehensive Lookup Service
- Brand Promotions Quantity
- Brand Group Lookup
- Brand Promotions Content By Promo Code
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- Behavior Categories Lookup
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- Behavior Lookup Grouped By Product
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- Behavior Lookup
- Demographic Lookup by Brand API
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- Customer Lookup By Email Address
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- Customer Lookup By External ID
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- Customer Lookup By Customer Id
- Email Validity Lookup API
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- Email On Demand Send
- Email Deployment
- Email Deployment Clone
- Email Deployment Remove Audience
- Email Audience Assignment Status
- Email Deployment Content
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- Email Flag Email As Invalid
- Email Clicks
- Email - Checklist for Sends Created via API Calls
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- Email Deployment Unschedule
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- Release Notes for Jan 14 | V22.1
- Release Notes for Feb 4 | V22.2
- Release Notes for Feb 25 | V22.3
- Release Notes for Mar 18 | V22.4
- Release Notes for Apr 8 | V22.5
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- Release Notes for May 20 | V22.7
- Release Notes for June 10 | V22.8
- Release Notes for July 1 | V22.9
- Release Notes for July 22 | V22.10
- Release notes for Aug 12 | V22.11
- Release Notes for Sep 2 | V22.12
- Release Notes for Sep 23 | V22.13
- Release Notes for Oct 14 | V22.14
- Release Notes for Nov 4 | V22.15
- Release Notes for Dec 2 | V22.16
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- Release Notes for V21.1
- Release Notes for V21.2
- Release Notes for V21.3
- Release Notes for V21.4
- Release Notes for V21.5
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- Release Notes for V21.7
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- Release Notes for V21.14
- Release Notes for V21.15
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- Release Notes for V20.1
- Release Notes for V20.2
- Release Notes for V20.3
- Release Notes for V20.4
- Release Notes for V20.5
- Release Notes for V20.6
- Release Notes for V20.7
- Release Notes for V20.8
- Release Notes for V20.9
- Release Notes for V20.10
- Release Notes for V20.11
- Release Notes for V20.12
- Release Notes for V20.13
- Release Notes for V20.14
- Release Notes for V20.15
- Release Notes for V20.16
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- Release Notes for V19.1
- Release Notes for V19.2
- Release Notes for V19.3
- Release Notes for V19.4
- Release Notes for V19.5
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- Release Notes for V19.7
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CDP – Customer Data Platform
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- Personalization Overview
- Personalization - FAQs
- Personalization - Reporting
- Personalization - Archiving & Restoring
- Personalization - HTML Templates
- Personalization - Scroll Trigger and Infinite Scroll Pages
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- Personalization - 'Generate Personalization' Option
- Personalization & Metering - Click Tracking
- GDPR Consent Management
- Form Builder - Embedding Webforms via iFrame or Javascript
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Integrations
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- Integration with Zapier
- Bring Customer Data in via Webhooks by Zapier Action - POST Event
- Bring Customer Data in using Zapier
- Omeda's Add Customer Action in Zapier
- Send Form Submission Data via Zapier
- Bring Customer Data in via Webhooks by Zapier Action – Custom Request Event
- Formatter by Zapier Action
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Analytics & Reporting
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- Odyssey - Reporting
- Personalization - Reporting
- Reports - Email Device and Client Type Reporting
- Email - Clickbot Reporting
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- Reports - Audience Overlap Report
- Reports - Engaged Companies Report
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- Form Submit Report
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- Reporting Library
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Marketing Automation & Email Builder
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- Email On Demand Send
- Email Deployment
- Email Deployment Clone
- Email Deployment Remove Audience
- Email Audience Assignment Status
- Email Deployment Content
- Email Deployment Approval Lookup
- Email Deployment Schedule
- Email Deployment Cancel
- Email Deployment Search
- Email Flag Email As Invalid
- Email Clicks
- Email - Checklist for Sends Created via API Calls
- Email Deployment Lookup
- Email Deployment Test
- Email Deployment Add Audience
- Email Opt In/Out Lookup
- Email Optout Queue
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- Email Deployment Audience List FTP
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- Email Builder - User Guide
- Email - Clickbot Reporting
- Reports - Email Reporting
- Email - Link Tracking Errors
- Email - Deployment Defaults
- Omeda - Getting Support
- Email - Checklist for Sends Created via API Calls
- Email - Assigning Link Tracking Categories
- Email - Deliverability
- Email - Opt-Out Footer Merge Variable
- Email - Stealth Link
- Email - Behavioral Data
- Email - Automation for Email Sending
- Email - Checklist for New Clients
- Email - Deployment Type Creation
- Email – Training Schedules for New Clients
- Email - Request a New Deployment Type
- Email - Adding Domains to Safe Sender List
- Email - Deployment Checklist & Best Practices
- Email Deployment Unschedule
- Email Builder - Getting Started
- Campaign App - Overview
- Email - Automated ACS Notifications
- Email - Dynamic Content
- Email - Recurring Deployments
- Email - FAQs
- Email - Web Tracking
- Email - Validation Services
- Email Services - Overview & Capabilities
- Email - Web Tracking String Parameter Definitions
- Email - Appending Lists On Triggered Deployments
- Email - Preference Page
- Email - A/B Testing
- Email - Triggered Deployments
- Email - Merge Variables
- Email - User Set-up
- Email - Advanced Features
- Email - Glossary
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- Odyssey - Audience Element
- Odyssey - Timing Elements
- Odyssey - Adroll Elements
- Odyssey - Facebook Elements
- Odyssey - Filter Element
- Odyssey - Form Submit Element
- Odyssey - Pathfinder Element
- Odyssey - Export Element
- Odyssey - Split Element
- Odyssey - Personalization Element
- Odyssey - Metering Element
- Odyssey - Email Element
- Odyssey - Goal Element
- Odyssey - A/B Test Element
- Odyssey - Google Ad Manager Element
- Odyssey Fatigue Filter Element
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- Odyssey Overview
- Odyssey - FAQs
- Odyssey - Editing an In Progress Voyage
- Odyssey - Reporting
- Odyssey - Querying Element Visitors in Audience Builder
- Odyssey - Using Profiles
- Odyssey - Creating Custom Templates
- Odyssey - Global Settings
- Odyssey - Email Conditions
- Odyssey - Omeda's Email Designer
- Odyssey - Email Designer Templates
- Odyssey - Voyage Templates
- Odyssey - Merging Paths
- Odyssey - Email Merge Variables
- Odyssey - Error Troubleshooting
- Odyssey - Dynamic Content
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Data Management & Governance
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- Odyssey - Querying Element Visitors in Audience Builder
- Audience Builder - Product Field Library
- Examples of Audience Builder Queries Using Paid Fields
- Querying Olytics Your Olytics Data
- Data Loader - Querying in Audience Builder
- Email - Behavioral Data
- Audience Builder (OnQ) - Date Field Definitions
- Audience Builder (OnQ) - How To Query Customers
- Audience Builder (OnQ) - Query Result Outputs
- Audience Builder (OnQ) - Overview
- Reports - Audience Builder (OnQ) Reporting
- Audience Builder (OnQ) - Admin User Guide
- Audience Builder (OnQ) - Advanced Features
- Audience Builder (OnQ) - Match Evaluation
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Subscription & Fulfillment Management
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Forms & Landing Pages
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- Form Builder (Dragon) - Overview
- How To Use Progressive Profiling
- Using a Custom Domain for your Dragon Webform
- Dragon Forms URL Structure and Appending Parameters
- Best Practices for Testing Forms
- Test Links v. Live Links
- Styling Your Dragon Webforms
- CredSpark - Omeda Form Listener Integration
- Using Dragon Form Builder to capture a Behavior Subscription Attribute
- Form Builder ADA Compliance
- Form Builder (Dragon) Themes
- 2020 Form Builder Updates
- Form Builder - Using Campaign Promo Codes
- Form Builder - Using the PayPal Payment Method
- Form Builder - Embedding Webforms via iFrame or Javascript
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- How To Use A/B Testing on your Dragon Webform (video)
- How to conditionally display a question on your form (video)
- How to create and add an email confirmation to your form (video)
- How to update a demographic (video)
- How to send a user back to your website after form submission (redirect to a return URL)
- Form Builder - Export URL
- Form Builder - Adding a This Is Not Me Widget
- Form Builder - Embedding Webforms via iFrame or Javascript
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Success Use Cases
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Professional Services
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Video Library
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FAQs
Odyssey – Timing Elements
The Odyssey timing elements include the following:
- Schedule
- Wait
- Stop
These elements allow you to specify when a voyage should begin, when your audience should advance to the next element, and when an audience should no longer continue within the voyage.
Using the Schedule Element
The Schedule element is required for any Odyssey voyage and enables users to select the date and time when the voyage should begin.
After adding a Schedule element to your voyage canvas and clicking the element, the voyage creator can then provide the scheduling details in the element inspector on the right side of the canvas.

The Element Name will be set to “Schedule 1” by default but this can be edited to better describe the element within the voyage.
You can select the Date and Time that the voyage should begin. For Continuous voyages, the Time selected will be used to begin future iterations of the voyage at the frequency set in the Audience Element.
Optionally, you can also select an End Date for your voyage. This is recommended for Continuous marketing voyages that should discontinue after an event occurs or the marketing effort ends.
There are two options for how you’d like to stop your voyage:
- Graceful: This option means that when the End Date is reached, no new audience members will enter the voyage, but existing audience members within the voyage will continue until they reach the end.
- Immediate Stop: This option means that when the End Date is reached, no new customers will enter a voyage, and existing customers will stop where they are.
If your voyage is currently in progress, the Schedule element can be paused so that the End Date can be changed or added if necessary. Simply Pause the element, make your changes, and click resume. For Continuous voyages, pausing the Schedule element will also allow users to change the scheduled time for the voyage going forward.
Using the Wait Element
The Wait element can be added to any voyage and can be used to hold your audience until the next step of the voyage. This is typically used after Channel or Marketplace.
After adding a Wait element to your voyage canvas and clicking the element, the voyage creator can then provide the Wait details within the element inspector on the right side of the canvas.

The Element Name will be set to “Wait 1” by default but this can be edited to better describe the Wait in the context of your voyage.
For Static Voyages two options are available, “Wait by Elapsed Time” and “Wait until Specific Date”.
If “Wait by Elapsed Time” is selected, three fields are available within the Wait element to allow you to specify the wait duration.
- Days
- Hours
- Minutes
The Wait time must be at least 15 minutes.
If your organization has set the Voyage Business Hours in Global Settings, an option will also be available here to “Apply Voyage Business Hours setting”. If this is selected, your audience members will only advance to the next element if it is within the Voyage Business Hours time frame, in the time zone of your voyage.
If “Wait Until Specific Date” is selected, you can select a specific date and time for the element visitors to be held until. When that date/time occurs, all of the visitors will advance to the next element. The specific date must be after the schedule date. If a voyage is set up so that an audience member reaches the Wait element after the specific date/time, they will immediately advance to the next element.
For Continuous Voyages, only “Wait by Elapsed Time” will be available.
If your voyage is currently in progress, the Wait element can be paused so that the wait duration can be edited. Simply Pause the element, make your changes, and click resume.
Using the Stop Element
The Stop element can be added to any voyage and can be used to indicate the completion of a voyage branch. No other elements can be connected to this element.
Connections and the Timing Elements
Each element in a Voyage can be connected to and from a subset of other elements. The available connections for the Schedule, Wait and Stop elements are listed below.
Connections and the Schedule Element
These elements can connect to a Schedule element | These elements can be connected from a Schedule element |
Audience | Email Stop Metering Personalization Split Filter Form Submit Export Pathfinder Facebook Ad Manager Facebook Event Manager AdRoll CRM Audience Adroll Event Based Audience Google Ad Manager |
Connections and the Wait Element
These elements can connect to a Wait element | These elements can be connected from a Wait element |
Email Personalization Metering Form Submit Export Split Facebook Ad Manager Facebook Event Manager AdRoll CRM Audience Adroll Event Based Audience Google Ad Manager | Email Stop Metering Personalization Split Filter Export Pathfinder Facebook Ad Manager Facebook Event Manager AdRoll CRM Audience Adroll Event Based Audience Google Ad Manager |
Connections and the Stop Element
These elements can connect to a Stop element |
Schedule Personalization Metering Split Filter Form Submit Export Facebook Ad Manager Facebook Event Manager AdRoll CRM Audience Adroll Event Based Audience Google Ad Manager |
Additional Resources
- Watch our How To video on Audience Scheduling Options here