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Behavior Lookup


This API provides capabilities to retrieve the Behaviors defined for a given brand. For example, you might use it to keep your marketing database at Omeda in sync with your content taxonomy category.

General Technical Requirements

The following technical requirements apply to all requests for this API.

Base Resource URI



brandAbbreviation is the abbreviation for the brand

HTTP Headers

The HTTP header must contain the following element: x-omeda-appid a unique id provided to you by Omeda to access your data. The request will fail without a valid id.

Content Type

The content type is application/json. JSON application/json

JSON is the preferred data exchange format, because it is lightweight and, in most cases, faster to process and utilizes less bandwidth. There are many available open-source JSON libraries available. See for details.

Supported HTTP Methods

There is one HTTP method supported:

  1. GET : See W3C’s GET specs for details.

Lookup All Behaviors

Retrieves all defined Behaviors for the brand.

Field Definition

The following table describes the data elements present on the response from the API. In addition to the below elements, a SubmissionId element will also be returned with all responses. This is a unique identifier for the web services response. It can be used to cross-reference the response in Omeda’s database.

Behavior Elements

Element NameAlways Returned…Data TypeDescription
IdYesIntegerBehavior Identifier
ActionIdYesIntegerBehavior Action Identifier – all behaviors must belong to a behavior action, which is predefined in the database. Some examples of behavior actions are “View”, “Download”, “Registered”, “Attend” – each of which contains has numeric identifier.
DescriptionYesStringDescription of the Behavior.
CategoryNoInteger ArrayList of CategoryIds that are attached to this Behavior.
AlternateIdNoStringAn id that can be used to uniquely identify this behavior (perhaps in your content management system).
ProductIdNoIntegerLinks the Behavior to a specific Product defined in the database.


HTTP Response Codes

200 OKThe request has succeeded. See Example Response below.
404 Not FoundIn the event no Behaviors are found, an HTTP 404 (not found) response will be returned.

Example Response

      "Description":"Trade Show 2010 - Attended",
      "Description":"Trade Show 2010 - Onsite",
      "Description":"Trade Show 2010 - Pre-Registered",
      "Description":"Trade Show 2010 - No Show",
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