Omeda Academy Courses
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Use Case: Using CredSpark to Grow & Engage your Audience
In this course, you will learn how you can leverage CredSpark to convert anonymous customers to known, engage your audience and append data to your records.
This course will take approximately 25 minutes.
Use Case: How-To Use Issue Builder
In this course, you will learn how-to use Issue Builder to balance your issue and identify the records you want to add or remove as part of your issue close.
This course will take approximately 25 minutes.
Use Case: Content Recommendations
In this course, you will learn how to use Omeda’s Content Recommendations feature to recommend links to your website visitors. This tool will allow you to create a more personalized experience for your website visitors and help you to increase impressions and time on site.
This course will take approximately 25 minutes.
Personalization 201: Intermediate
In this course, you will learn how to create a GDPR personalization, as well as an in-line personalization. This course will also cover how to view the performance of personalization jobs via reports and Audience Builder queries.
This course will take approximately 25 minutes.
Personalization 101: Beginner
In this course, you will learn how to display targeted content to your website audience directly on your website using personalization messages. You will learn about the four types of personalizations and how to create standard, exit intent and scroll trigger personalizations.
This course will take approximately 50 minutes.
Onboarding: Testing
This course is designed to help clients in onboarding test their forms and the set-up of their Olytics scripts, as well as QC their data once the conversion has been completed.
This course will take approximately 15 minutes.
Onboarding: Launch
This course is designed for clients in onboarding as they start to think about how to structure their data in the Omeda database. It includes a review of the various ways that Omeda can ingest data, a walk-through of basic Audience Builder queries and a report overview.
This course will take approximately 20 minutes.
Onboarding: Discovery
This course is designed for new clients at the start of their onboarding journey. It includes a tour of the Omeda portal, instructions on how to use JIRA, our client support portal, an overview of frequently used Omeda terms and a summary of Omeda’s products & solutions.
This course will take approximately 15 minutes.
Omeda’s UI UX Beta Testing
Odyssey 301: Advanced
In this course, you will learn how to add metering and the marketplace elements to your Odyssey voyage. This course will also cover the fatigue filter, which allows you to exclude audience members who have received a certain number of emails in a specific time frame. Finally, you will learn how to create custom templates in Odyssey and use dynamic content within the emails sent from Odyssey.
This course will take approximately 30 minutes.
Odyssey 201: Intermediate
In this course, you will learn how to add a personalization to your Odyssey voyage, as well as use the split and A/B testing elements. This course will also cover how to query an Odyssey voyage in Audience Builder.
This course will take approximately 25 minutes
Odyssey 101: Beginner
In this course, you will learn about Odyssey, Omeda’s Marketing Automation platform. You will learn the basic features of this tool and how to create a simple welcome voyage to target new users to your database.
This course will take approximately one hour and 15 minutes.
Metering 101: Beginner
In this course, you will learn how to use Omeda’s metering tool to create paywalls and gate content on your sites. We will review how to create, test and activate a meter, as well as view reports to track impressions, clicks and conversions.
This course will take approximately 50 minutes.
Email Builder: Reporting 201
In this course, you will learn how to do an in-depth analysis of your email performance, including deliverability, email fatigue and click activity, with our advanced email reports.
This course will take approximately 25 minutes to complete.
Email Builder: Reporting 101
In this course, we will review how to access the delivery and response statistics for your email deployments through our Deployment Delivery and Summary Stats reports.
This course will take approximately 35 minutes to complete.
Email Builder: Power User
In this final email builder course, you will learn all you need to become an Email Builder Power User. Discover how to utilize the advanced features in Email Builder, including setting up deployment defaults, creating preference pages and managing your opt-out settings.
This course will take approximately 1 hour to complete.
Email Builder 301: Advanced
In this course, you will learn how to integrate dynamic content in emails and set-up a recurring email series.
This course will take approximately 1 hour to complete.
Email Builder 201: Intermediate
In this course, you will learn how to send more intermediate email deployments, including triggered emails and recurring emails, and use A/B testing to test email elements.
This course will take approximately 25 minutes to complete.
Email Builder 101: Beginner
In this course, you will learn how to send your first email and use the basic features of Email Builder.
This course will take approximately 1 hour to complete.
Campaign Tool: Promo Codes
In this course, you will learn how to create a new promo code in the campaign tool, as well as upload a list of promo codes and search for existing promo codes.
This course will take approximately 20 minutes.