Audience Builder

Consolidated Demographic Clarification in Audience Search

In the Audience Search Demographics section, any demographic that has been designated as a Consolidated Demographic will now show the Consolidated Icon (from Client Settings). If the database has consolidated demographics set up, a toggle called “Show Consolidated Demographic Info” will be visible. When active, this toggle will limit the section to only show the consolidated demographics in the section. It will also give users a solid answer into the question of “Why did this Consolidated Response get assigned?” When users hover over a consolidated demographic icon, this information will be available in a pop up.

Odyssey

Odyssey Email Reports Can Run on Multiple Email Elements

In Odyssey, on the Track Analytics page, users can now click View Combined Report to display the Deployment Delivery reports for all email elements in a voyage.

Apply Internal Hard Bounce Filter in Odyssey

In the Audience element, users can now opt to apply the Internal Hard Bounce Filter. This filter will remove email addresses from an email deployment in the voyage if they have been flagged as invalid.