Audience Builder

Ability to Save a Query Field That Uses a Query Field
The restriction to save a query field that contains a query field has been lifted, allowing users to save 1 level of “nesting” in a query. This should simplify the building of some advanced multi group queries for our users. 

Olytics “Page Title” Search Requires 3 Characters
A search limitation has been placed on the “Page Title” search in the Olytics section. Users are required to use at least 3 characters to perform the search.

Data Science Added to Audience Builder to Query
The Data Science Fields of Email Engagement, Overall Engagement, and Web Engagement have been added to Audience Builder allowing for deeper analytics of customer data. These fields are currently available in beta for a smaller test group of clients and will eventually be opened up to a larger group.

Form Builder

Allow Export URL to Post With Body
Form Builder now supports an additional content type when exporting to an HTTP post, allowing for integrations with different APIs such as Convertr.

Lead Scoring

New Product Lead Scoring
A new product has been developed for internal and external access called Lead Scoring.  This new product will require authorization in settings to “Lead Scoring” for users to see this new UI. The UI itself will be located in the Campaigns Tab and will allow users to set up rules to score Leads. These rules can be set up based on customer engagement like Email Opens, Email Clicks, Form Submits, and Web Page Visits or they can be based on other metrics like Demographics or Product Membership. Once a Lead Scoring Event is set you will easily be able to see the max score a Customer can achieve if they meet the qualifications for the max score for each Rule by looking at the “Max score” field. Then after the Lead Scoring field is configured into the Audience Builder LFS and the job has run (nightly job) these Leads can be queried in Audience Builder. Some details to note: A Customer can only qualify for single Condition within a Rule. If a Customer meets more than one condition at the time the score is calculated they will be given credit for the one with the Max Score. Several of the same Rule Type can exist for a single Lead Scoring Event but there cannot be duplicates for same exact qualifying condition (deployment type, demographic, etc.)

Odyssey

Support Testing Dynamic Content
In the Email Element Testing Pleat, if a Dynamic Content Tag is populated in the HTML, a Dynamic Content Version can be selected for each tester and seed. The tester/seed will receive the test email or seed email with the selected Dynamic Content Version Populated. Each tester can also have multiple versions of the test email sent with different variations of Dynamic Content populated in the test emails.

Allow Merging Paths from Email Elements to a Wait
Multiple Email elements can now merge into the same Wait element if preceded by a split. This allows audience marketers to further simplify their voyage flow and prevent duplicating elements unnecessarily.

Audience – Allow Preview of Existing Queries
In the Audience Element, when an existing Audience Builder query is selected, users now have the option to ‘View’ the query from the Audience Builder selection modal.

Allow Cloning Email With Dynamic Content
The Dynamic Content Tags and Versions will now be included when an Email element or voyage is cloned. This prevents users from needing to recreate their tags and versions for additional emails. Note: Dynamic Content Tags and Versions will only be visible after the Email element is Published.

Olytics

Meter Persistent Display Option Allows Ability to Prevent Close
In Metering, the close option can be disabled for persistent bar display types. This allows the message to persist throughout a user’s time on the page.

Allow CDP Users to Manage Link Tracking for Individual Personalizations
Personalization users can now choose to automatically apply click tracking to the links present within each Personalization. In the Global Settings modal, audience marketers can check the box for ‘Automatic Click Tracking’ and on save of a Personalization, links will be wrapped in the Olytics Click Tracking Script. For individual Personalizations, audience marketers can click Manage Click Tracking to disable, or enable, and change how the link opens.