Marketing Course
Courses related to Marketing features of the Omeda Platform
Metering 101: Beginner
In this course, you will learn how to use Omeda’s metering tool to create paywalls and gate content on your sites. We will review how to create, test and activate a meter, as well as view reports to track impressions, clicks and conversions.
This course will take approximately 50 minutes.
Personalization 101: Beginner
In this course, you will learn how to display targeted content to your website audience directly on your website using personalization messages. You will learn about the four types of personalizations and how to create standard, exit intent and scroll trigger personalizations.
This course will take approximately 50 minutes.
Use Case: Content Recommendations
In this course, you will learn how to use Omeda’s Content Recommendations feature to recommend links to your website visitors. This tool will allow you to create a more personalized experience for your website visitors and help you to increase impressions and time on site.
This course will take approximately 25 minutes.
Odyssey 101: Beginner
In this course, you will learn about Odyssey, Omeda’s Marketing Automation platform. You will learn the basic features of this tool and how to create a simple welcome voyage to target new users to your database.
This course will take approximately one hour and 15 minutes.
Audience Builder 301: Advanced
In this course, you will discover how to create advanced queries in Audience Builder including how to query on Olytics data, behaviors, personalization impressions and clicks, form submits and dates.
This course will take approximately 60 minutes.
Audience Builder 201: Intermediate
In this course, you will learn how to use groups in an Audience Builder query, as well as create a query skittle, run reports in AB and output a query. This course will also cover how the Match Evaluation tool can be used to bring internal and external files into your query.
This course will take approximately 70 minutes.
Audience Builder 101: Beginner
In this course, you will learn how to use Audience Builder to segment your customers, including how to create queries based on email behavior, demographics and product membership.
This course will take approximately 30 minutes to complete.