Merge Variables

Odyssey – Email Merge Variables

In Odyssey, merge variables are used to populate personalized data from your Audience Source files into the emails your audience receives. This allows you to personalize your emails for each individual recipient. Merge variables become available for use within an Odyssey voyage through the Audience element. When an Audience Source is selected or uploaded, Odyssey …

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Personalization – Merge Variables

Overview There are two types of merge variables available in the Personalization tool: Olytics merge variables & merge variables for known visitors. These are all listed in the ‘Merge Variable’ Dropdown at the top of the WYSIWYG editor. Olytics Merge Variables Encrypted Customer Id | @{encrypted_customer_id}@ This merge variable contains a visitor’s known cookie ID. …

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