Odyssey – Facebook Elements

There are two Facebook elements available for use in any Odyssey voyage, Facebook Ad Manager and Facebook Event Manager. The Facebook Ad Manager element will send the element visitors to Facebook Ad Manager where they can then be targeted for Ads from Facebook or Instagram as Custom Audiences. The Facebook Event Manager element will work …

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Release Notes for V20.13

Audience Builder Active Product Membership Tool Tip A Tool Tip has been added to the “Active” Product Membership field alerting users to the classes included for each product membership type. Skittle for Olytics “Page Title” for Audience Builder A new Text Search Skittle has been added under the Olytics section called “Page Title”. This allows …

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Facebook Events Manager – Integration Overview and Setup

Overview Facebook Events Manager is a tool within Facebook Business Manager that helps companies better advertise to Facebook users that have visited the company’s website(s). This is done through use of the Facebook tracking pixel. This integration allows Omeda CDP (Olytics) clients to target segments of that website traffic (Via Audience Builder Queries) and sync …

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Release Notes for V18.14

Audience Search Email Status Now Viewable on Search Screen In your Audience Search results, the email status will now appear below the email address. If the email address has been flagged as a bounce, you will see it flagged in red as “Invalid Email”. This will assist you when doing your searches. Email Validity Data …

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