There are two Facebook elements available for use in any Odyssey voyage, Facebook Ad Manager and Facebook Event Manager. The Facebook Ad Manager element will send the element visitors to Facebook Ad Manager where they can then be targeted for Ads from Facebook or Instagram as Custom Audiences. The Facebook Event Manager element will work […]
Odyssey – Facebook Elements Read More »
Audience Builder Active Product Membership Tool Tip A Tool Tip has been added to the “Active” Product Membership field alerting users to the classes included for each product membership type. Skittle for Olytics “Page Title” for Audience Builder A new Text Search Skittle has been added under the Olytics section called “Page Title”. This allows
Release Notes for V20.13 Read More »
Overview Facebook Events Manager is a tool within Facebook Business Manager that helps companies better advertise to Facebook users that have visited the company’s website(s). This is done through use of the Facebook tracking pixel. This integration allows Omeda CDP (Olytics) clients to target segments of that website traffic (Via Audience Builder Queries) and sync
Facebook Events Manager – Integration Overview and Setup Read More »
This integration between Omeda and Facebook lets you push Audience Builder (OnQ) queries into Facebook Ads Manager. Since Instagram is owned by Facebook, you can run these ads across both platforms within the Facebook Ad Manager. By connecting audience data and campaign results together in the same place, you can run more campaigns with better
Facebook/Instagram Ad Manager – Integration Description Read More »
Due to security and privacy concerns, Facebook now requires Ad Accounts using custom audiences via a 3rd party tool to belong to a Business Manager account. If you are receiving an error like the screenshot below when posting a file using the Facebook integration, your Ad account is not correctly connected to your company’s Business
Connecting your Facebook Business Manager and Ad Account Read More »
Facebook ads have become a standard part of any marketer’s promotion schedule and digital strategy, so being able to reach your own audience on Facebook in an easy to use manner became a frequently requested feature. Overview: This integration between Omeda and Facebook lets you push Audience Builder (OnQ) queries into Facebook Ads Manager to
Facebook/Instagram Ads Manager Integration Overview Read More »
Audience Search Email Status Now Viewable on Search Screen In your Audience Search results, the email status will now appear below the email address. If the email address has been flagged as a bounce, you will see it flagged in red as “Invalid Email”. This will assist you when doing your searches. Email Validity Data
Release Notes for V18.14 Read More »