In this course, you will learn how to use groups in an Audience Builder query, as well as create a query skittle, run reports in AB and output a query. This course will also cover how the Match Evaluation tool can be used to bring internal and external files into your query.
This course will take approximately 70 minutes.
Course Content
Audience Builder: Groups
Audience Builder: What is a Group?
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Audience Builder: Using Groups in Queries
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Audience Builder: Customers in Multiple Groups
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Audience Builder: Contact Rules for Groups
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Audience Builder: Query Fields
Audience Builder: What is a Query Field?
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Audience Builder: Match Evaluation
Audience Builder: What is Match Evaluation?
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Audience Builder: Match Evaluation – Internal Selections
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Audience Builder: Output
Audience Builder: Output Options
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Audience Builder: Choosing Output Fields
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Audience Builder: Sorting Output Fields
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Audience Builder: Modifying Output Counts
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Audience Builder: Output to Quick Deploy
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Audience Builder: Output to an Email File
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Audience Builder: Output to a File
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Audience Builder: Reports
Audience Builder: Audience Report
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Audience Builder: Audience Overlap Report
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