Archives: Courses

Odyssey 101: Beginner

In this course, you will learn about Odyssey, Omeda’s Marketing Automation platform. You will learn the basic features of this tool and how to create a simple welcome voyage to target new users to your database. This course will take approximately one hour.

Use Case: Content Recommendations

In this course, you will learn how to use Omeda’s Content Recommendations feature to recommend links to your website visitors. This tool will allow you to create a more personalized experience for your website visitors and help you to increase impressions and time on site. This course will take approximately 25 minutes to complete.

Audience Search 201: Intermediate

In this course, you will learn how to view subscription and transaction details in Audience Search, as well as renew and add subscriptions, adjust transactions issue refunds and suspend/cancel subscriptions. This course will take approximately 45 minutes to complete.

Audience Builder: Paid

In this course, you will learn how to use Audience Builder to query on paid records, including group subscriptions, graced copies and auto-renewal records. This course will take approximately 30 minutes to complete.

Audience Search 101: Beginner

In this course, you will learn how to use Audience Search to search for customers and make updates to their customer record. You will also learn how to add new customers and merge records. This course will take approximately 30 minutes.

Audience Builder 301: Advanced

In this course, you will discover how to create advanced queries in Audience Builder including how to query on Olytics data, behaviors, personalization impressions and clicks, form submits and dates. This course will take approximately 60 minutes.

Email Builder: Reporting 201

In this course, you will learn how to use our more advanced email reports to further analyze your deliverability, list fatigue and click activity, including tracking popular links and link categories, as well as evaluating click bots. This course will take approximately 25 minutes to complete.

Use Case: How-To Use Issue Builder

In this course, you will learn how-to use Issue Builder to balance your issue and identify the records you want to add or remove as part of your issue close. This course will take approximately 25 minutes to complete.

Email Builder: Reporting 101

In this course, we will review how to access the delivery and response statistics for your email deployments through our Deployment Delivery and Summary Stats reports. This course will take approximately 35 minutes to complete.

Email Builder: Power User

In this final email builder course, you will learn how to utilize the advanced features in Email Builder, including setting up deployment defaults, creating preference pages and managing your opt-out settings. This course will take approximately 1 hour to complete.

Email Builder 301: Advanced

In this course, you will learn how to integrate dynamic content in your email and set-up a recurring email series. We will also review how you can use our forward to a friend option and implement stealth links into your emails. This course will take approximately 1 hour to complete.

Email Builder 201: Intermediate

In this course, you will learn how to send more intermediate email deployments, including triggered emails, and implement A/B testing to test your subject lines, from lines, content, etc. This course will take approximately 25 minutes to complete.

Email Builder 101: Beginner

In this course, you will learn how to use Email Builder to deploy a simple email, as well as resolve common errors. This course will take approximately 1 hour.

Audience Builder 101: Beginner

In this course, you will learn how to use Audience Builder to segment your customers, including how to create queries based on email behavior, demographics and product membership. This course will take approximately 30 minutes to complete.

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