Archives: Courses

Data Loader: Webhooks

In this course, you will learn how you can send data from a third party platform to the Omeda database by using webhooks. This course will teach you how to create a webhook via Data Loader and map the data you are sending, as well as provide some best practices. This course will take approximately …

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Olytics 101: Beginner

In this course, you will learn about Olytics, an essential feature of Omeda’s CDP solution. Olytics allows you to track the behaviors of your website users and connect these behaviors with the data stored in Omeda. This course will teach you how to add the Olytics scripts to your websites, test Olytics, query on Olytics …

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Onboarding: Testing

This course is designed to help clients in onboarding test their forms and the set-up of their Olytics scripts, as well as QC their data once the conversion has been completed. This course will take approximately 15 minutes.

Onboarding: Launch

This course is designed for clients in onboarding as they start to think about how to structure their data in the Omeda database. It includes a review of the various ways that Omeda can ingest data, a walk-through of basic Audience Builder queries and a report overview. This course will take approximately 20 minutes.

Onboarding: Discovery

This course is designed for new clients at the start of their onboarding journey. It includes a tour of the Omeda portal, instructions on how to use JIRA, our client support portal, an overview of frequently used Omeda terms and a summary of Omeda’s products & solutions. This course will take approximately 15 minutes.

Campaign Tool: Lead Gen

In this course, you will learn how to create a lead gen event to have recurring lists automatically output based on a segment query. This course will take approximately 20 minutes.

Campaign Tool: Promo Codes

In this course, you will learn how to create a new promo code in the campaign tool, as well as upload a list of promo codes and search for existing promo codes. This course will take approximately 20 minutes.

Odyssey 301: Advanced

In this course, you will learn how to add metering and the marketplace elements to your Odyssey voyage. This course will also cover the fatigue filter, which allows you to exclude audience members who have received a certain number of emails in a specific time frame. Finally, you will learn how to create custom templates …

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Odyssey 201: Intermediate

In this course, you will learn how to add a personalization to your Odyssey voyage, as well as use the split and A/B testing elements. This course will also cover how to query an Odyssey voyage in Audience Builder. This course will take approximately 25 minutes.

Personalization 201: Intermediate

In this course, you will learn how to create a GDPR personalization, as well as an in-line personalization. This course will also cover how to view the performance of personalization jobs via reports and Audience Builder queries. This course will take approximately 25 minutes.

Metering 101: Beginner

In this course, you will learn how to use Omeda’s metering tool to create paywalls and gate content on your sites. We will review how to create, test and activate a meter, as well as view reports to track impressions, clicks and conversions. This course will take approximately 50 minutes.

Personalization 101: Beginner

In this course, you will learn how to display targeted content to your website audience directly on your website using personalization messages. You will learn about the four types of personalizations and how to create standard, exit intent and scroll trigger personalizations. This course will take approximately 50 minutes.

Odyssey 101: Beginner

In this course, you will learn about Odyssey, Omeda’s Marketing Automation platform. You will learn the basic features of this tool and how to create a simple welcome voyage to target new users to your database. This course will take approximately one hour and 15 minutes.

Use Case: Content Recommendations

In this course, you will learn how to use Omeda’s Content Recommendations feature to recommend links to your website visitors. This tool will allow you to create a more personalized experience for your website visitors and help you to increase impressions and time on site. This course will take approximately 25 minutes to complete.

Audience Search 201: Intermediate

In this course, you will learn how to view subscription and transaction details in Audience Search, as well as renew and add subscriptions, adjust transactions issue refunds and suspend/cancel subscriptions. This course will take approximately 45 minutes to complete.

Audience Builder: Paid

In this course, you will learn how to use Audience Builder to query on paid records, including group subscriptions, graced copies and auto-renewal records. This course will take approximately 30 minutes to complete.

Audience Search 101: Beginner

In this course, you will learn how to use Audience Search to search for customers and make updates to their customer record. You will also learn how to add new customers and merge records. This course will take approximately 30 minutes.

Audience Builder 301: Advanced

In this course, you will discover how to create advanced queries in Audience Builder including how to query on Olytics data, behaviors, personalization impressions and clicks, form submits and dates. This course will take approximately 60 minutes.